The Power of Social Media

We’ve been amazed at the number of orders we’ve taken for a brand new trumpet method book called Modern Flexibilities for Brass written by Scott Belck.

Scott, a good Stanton’s friend and chairperson of the jazz department at the University of Cincinnati, started a FaceBook page last summer called Lip Slur International Headquarters. He would write unusual lip slurs and post them on the page every day including humorous commentary to make everything fun and light. Well, his pals here at Stanton’s saw a publishing opportunity and put him in touch with the good people at the Hal Leonard and Meredith Publishing Company. Although it’s pretty unusual to have something happen this fast, Scott’s new book just hit our shelves last week and we can’t keep it in stock!

Scott has been gracious enough to plug Stanton’s Sheet Music on the Lip Slur Headquarter’s FaceBook page and in one week we’ve had over 40 copies leave the store to all points around the world. THE ONLY PROMOTION FOR THIS BOOK HAS BEEN ON FACEBOOK!!! The actual new issue date isn’t until September but the buzz was so great that the production schedule was bumped up. Contact Stanton’s instrumental department for more information on this amazing book!

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Categories: Brass, Concert Band, Music Education, New Publications, Staff Picks

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